Eminem parodied Max Headroom in the music video. On November 27, 2013, as scheduled, the music video was released on Vevo at 12:00pm ET. On November 21, 2013, Eminem tweeted the trailer for the music video, directed by Rich Lee, and announced it would be released on November 27, 2013. The song entered the 2015 edition of the Guinness Book of World Records in which Eminem is commended for the most words in a hit single, "Rap God", totalling 1,560 words in 6 minutes, 3 seconds.
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On October 14, 2013, DVLP tweeted that the beat was two years old, made in November 2011, and that Eminem recorded the song in 2012.
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Joe Strange also contributed additional keyboarding and programming. The song's recording session took place at Effigy Studios in Michigan, with brothers Mike and Joe Strange working with Eminem on mixing and engineering the song. The song was co-produced with Matthew "Filthy" Delgiorno. The song's production was handled by American hip hop producer Bigram Zayas, professionally known as Develop or DVLP he has produced songs for rappers such as the Diplomats, Rick Ross and most notably Lil Wayne. Dre, DJ Yella, Ice Cube, MC Ren, Busta Rhymes, Lakim Shabazz and the 2008 Hotstylz song " Lookin Boy". Fad's 1988 song " Supersonic", Tupac Shakur, Run-DMC, Pharaohe Monch, Rakim, N.W.A, Eazy-E, Dr.
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Īdditional references include a conflict between Fabolous and Ray J, Heavy D & the Boyz, planking, The Walking Dead, J. Eminem references the Clinton–Lewinsky scandal in order to demonstrate his longevity as a dominant force in the rap industry, thus establishing himself as an "immortal god". The hip hop song references a line from the first Marshall Mathers LP, on the song "I'm Back", where he talks about the Columbine High School massacre, rapping "Seven kids from Columbine Put 'em all in a line, add an AK-47, a revolver, and a nine." The verse was censored when originally released, and is included in "Rap God" to test public reaction.